Privacy Policy

ElectRoad Ltd ("ElectRoad", "we", "us") designs, installs and operates EV charging for destinations, businesses and other site hosts across the UK, with a focus on East Anglia. ElectRoad Ltd is the data controller for the personal information described in this policy and is registered in England and Wales (company number 14911198) and registered with the Information Commissioner’s Office (ICO) under registration number ZB877184.

Registered office: Heath Farm House, Loddon Road, Broome, Bungay, NR35 2RJ. If you have any questions about this policy or how we handle your information, please email info@electroad.uk.

This policy covers personal information that ElectRoad handles through our websites, business enquiries and customer relationships, our customer relationship management (CRM) records, ElectRoad Insights emails, RFID key fob orders and our dealings with drivers, site hosts, suppliers and partners.

The ElectRoad EV app and charging payments are provided through Virta. Section 7 explains how this works and how Virta handles your information.

Depending on how you deal with us, we may collect:

We use your information only where the law allows us to:

ElectRoad Insights provides occasional emails about EV charging, commercial opportunities and energy solutions for businesses. Subscribing is optional and relies on your consent, which you give by ticking the consent box on the signup form.

When you subscribe, we record the date and time, the source of the signup and the exact consent wording you accepted. We also keep a history of signup requests and withdrawals, so that we can show what you agreed to and respect your choices.

Signup records are held securely in our website systems, with access restricted to authorised ElectRoad administrators. We transfer subscriber details and any withdrawals to our Pipedrive CRM manually. Insights emails are sent using Pipedrive Campaigns, and every email includes an unsubscribe link.

You can withdraw your consent at any time by using the unsubscribe link or by emailing info@electroad.uk from the address you subscribed with. Once your withdrawal is recorded, we will not send you further Insights emails, and a later signup will not automatically reactivate your subscription. Withdrawing consent does not affect our earlier use of your information.

We use Pipedrive to manage business contacts, organisations and sales opportunities. Information from enquiries, meetings and correspondence may be recorded there so we can follow up and manage our relationship with you.

Our business email and documents are handled using Microsoft 365. Emails you send us, and notifications from our website about enquiries, orders and Insights signups, are received and stored there.

The ElectRoad EV app, driver accounts in the app, charging sessions and charging payments are provided through Virta’s charging service. When you register in the app, start a charging session or pay, Virta collects and processes the information needed to provide that service, such as account details, charging session data, payment information and, if you allow it, your location.

Virta’s charging-service privacy policy explains how Virta handles this information and how to exercise your rights with Virta.

Our website also lists charging locations operated by other charge point operators. At those locations, the operator provides charging, payments and driver support, and its own privacy policy applies.

We do not sell your personal information. We use service providers to run our website and business. They process information on our behalf and only for the purposes we set:

Some of our service providers operate internationally, so your information may be processed outside the United Kingdom. Where this happens, we rely on the safeguards required by UK data protection law, such as UK adequacy regulations or approved contract terms.

We keep personal information only for as long as we need it for the purposes described in this policy, or as long as the law requires. We review records periodically and delete them earlier where there is no continuing business or legal reason to keep them. Our usual retention periods are:

Our website does not use analytics or advertising cookies. It uses only a small number of technologies that are necessary for it to work:

We use appropriate technical and organisational measures to protect personal information, including encrypted connections and access restricted to authorised staff. No method of transmission or storage can be guaranteed completely secure, but we take care to protect the information we hold. If a data breach is likely to put your rights at risk, we will notify the ICO and, where required, tell you.

Depending on the circumstances, you have the right to access your personal information, correct it, ask us to delete it, restrict how we use it, or receive it in a portable format. You can object to certain uses, including direct marketing, and withdraw consent at any time where we rely on it.

To make a request, please email info@electroad.uk or write to our registered office. We may need to confirm your identity, and we will normally respond within one month. Some rights are subject to exceptions under data protection law. For information held by Virta about app use or charging, you can also contact Virta directly.

If you are unhappy with how we have handled your information, please contact us first so that we can try to help. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator, at ico.org.uk.

We may update this policy from time to time. The date at the top of this page shows when it was last updated.